Schedule

31 July

01 August

02 August

31 July

01 August

02 August

Speakers

Partners

Exhibitors

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Amber Baldet

Co-founder & CEO
Clovyr
Amber is a leading voice on the practical application of blockchain technology within the financial industry and beyond. Appearing on 2017’s Fortune’s 40 Under 40 list of the most influential young people in business and CoinDesk’s 10 Most Influential in Blockchain, she “handily bridges the divide between the Wall Street and crypto sets.”

Amber previously led J.P. Morgan’s Blockchain Center of Excellence and served as Chair of the Financial Industry working group of the Enterprise Ethereum Alliance since the inception of each. She has spoken at SXSW, Money 20/20, Consensus, MIT, Wharton, EthCC, Defcon, and numerous other venues.

01 August

01 August

01 August

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Amy Zima

Product Manager
Spotify
Amy Zima is a consumer-focused Product Manager at Spotify, working on the future of their mobile apps from their Stockholm HQ. Originally from the UK, Amy has 8 years' experience in the product trenches — from early stage startups, to media orgs, to large tech companies. She enjoys creative making in her spare time — most recently screen-printing - and is a qualified wine geek. She received a BA in English from Goldsmiths.



01 August

01 August

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Bailey Morrow

Vice President, Consumer Internet
Silicon Valley Bank

Bailey Morrow is a Vice President with the Venture and Growth team covering the consumer internet sector. Bailey recently moved to London after spending 9 years with SVB in Silicon Valley. She began her career as part of the Venture Capital Relationship Management team and most recently worked on the Venture and Growth team, with a focus on consumer startups, in San Francisco.




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Bill Earner

Managing Partner
Connect Ventures

31 July

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Brian Corcoran

CEO
Turing Fest

01 August

02 August

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Check Warner

Venture Advisor
Seraphim Capital
Francesca (Check) is an early stage VC. Currently, she is a venture advisor at Seraphim Capital, the only global space tech fund, investing £3-5m at seed and Series A in the space ecosystem, including in satellite constellations Spire and IceEye. Prior to joining Seraphim Capital, Check spent two and a half years at Downing Ventures, investing in over 30 early-stage technology businesses, with a focus on consumer health and deep technology. Companies she invested in include Vivacity Labs (computer vision and sensors for smart cities), True AI (conversational interfaces using machine learning) and Craft (building the source of truth on companies.)

Check is also the co-founder and CEO of Diversity VC, the world’s first nonprofit dedicated to promoting diversity and inclusion in venture capital. In May 2017, Diversity VC produced the first ever study on the number of women in VC, in partnership with the BVCA. Diversity VC’s work was highlighted in the UK government's November 2017 budget.

Before moving into venture, Check worked for the global advertising agency, AMV BBDO. She graduated from Cambridge in 2012.

02 August

02 August

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Cindy Krum

Founder & CEO
MobileMoxie
Cindy Krum is the CEO and founder of MobileMoxie, where she has been doing mobile marketing long before the iPhone even existed (you remember WAP browsers, right?) Known for her technical expertise, Cindy is a thought leader in the search industry and the author of Mobile Marketing: Finding Your Customers No Matter Where They Are, which gets 4.5 stars on Amazon. When she's not traveling to conferences around the world or advising clients on mobile SEO, responsive design, mobile site migrations, and site-speed optimization, Cindy can be curled up on a couch with her cats and a good audiobook!

02 August

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Colin Burns

Chief Design Officer
BBC
Colin Burns is the Chief Design Officer for BBC Design & Engineering. He leads the User Experience & Design team that is responsible for the UX and Service Design of the BBC’s key online products and the delivery systems that underpin them.
His work has focused on the use of Design Thinking to provide organisations with Design, Innovation and Transformation strategies. He helps people and teams make the most of their creative resources.
Prior to joining the BBC, Colin was Global Head of Interaction Design at IDEO, Managing Director of IDEO London, Group Director at Elmwood Brand Design, and worked as an independent creative consultant through his own agency, Martach.
Colin is an expert design leader and facilitator of creative working approaches and honorary Professor of Design at Dundee University and Glasgow School of Art.

01 August

01 August

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Des Traynor

Co-founder & Chief Strategy Officer
Intercom
Des Traynor is co-founder and Chief Strategy Officer at Intercom. He previously co-founded Exceptional (now a part of Rackspace) and as well as Contrast, a software design agency. Des' role at Intercom covers many areas, including marketing, product strategy, customer support and customer education. Des is a renowned speaker, blogger and visionary on product strategy, and frequently represents Intercom when speaking at international conferences.

01 August

01 August

02 August

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Duncan Johnston-Watt

Co-founder & CEO
Blockchain Technology Partners
Duncan is a serial entrepreneur and pioneer with thirty years experience in the software industry. He is co-founder and CEO of Blockchain Technology Partners, which works to radically simplify enterprise adoption of blockchain technologies.

He founded Cloudsoft Corporation, creator of the Apache Brooklyn open source project, serving as its CEO for nine years. Previously he was founder & CTO of Enigmatec Corporation which was sold to iWave and subsequently acquired by EMC.

Prior to this he had a number of fintech roles. At Instinet he led the delivery of their Fixed Income brokerage platform. In recognition of this work pioneering the use of Java enterprise technologies in Financial Services he was nominated for a Computerworld Smithsonian Award.

Duncan holds an MSc in Computation from Oxford University where he was a graduate student at Balliol College.

01 August

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Eddie Anderson

Partner
Pentech

31 July

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Ed Fry

Head of Growth
Hull.io
Ed Fry manages growth at Hull.io, the B2B customer data platform behind Drift, Segment, Mention and more. Ed's role involves researching and sharing playbooks for scaling, automating, and personalizing sales and marketing with smarter customer data management. He was previously employee #1 at inbound.org (acquired by HubSpot.)

01 August

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Edgar Rouwenhorst

Chief Marketing Officer
iZettle
With over 10 years of international experience in management consulting and advertising, Edgar understands what makes businesses and people tick and has a knack for influencing decision-making. He leads the iZettle marketing organisation across four countries with a purpose to realise business growth by marketing products and services that are well-remembered and well-distributed.

The overload of choice and the pressure of making instant decisions makes marketing ripe for rethinking traditional practices and agency models in order to deliver on aggressive commercial challenges. Edgar's interest in applying tech and psychology principles into marketing has resulted in a new way of working — one that encourages faster implementation and ongoing optimisation that fuels the growth of Europe’s fastest growing fintech company.

01 August

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Ed Molyneux

Co-founder & CEO
FreeAgent

31 July

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Eric Yuan

Founder & CEO
Zoom
Eric S. Yuan founded Zoom in 2011. Prior to starting Zoom, Eric was Corporate Vice President of Engineering at Cisco, where he was responsible for Cisco's collaboration software development. As one of the founding engineers and Vice President of Engineering at WebEx, Eric was the heart and soul of the WebEx product from 1997 to 2011. Eric proudly grew the WebEx team from 10 engineers to more than 800 worldwide, and contributed to revenue growth from $0 to more than $800M.

Eric is a named inventor on 11 issued and 20 pending patents in real time collaboration. In 2017, Eric was added to theBusiness Insiderlist of the 52 Most Powerful People in Enterprise Tech. Eric is a graduate of the Stanford University Executive Program.

01 August

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Fabrizio Ballarini

Head of Organic Growth & SEO
TransferWise
Fabrizio leads Organic Growth and SEO at TransferWise, a financial company powering money for people and businesses in their increasingly global lives — to pay, to get paid, to spend, in any currency, wherever you are, whatever you’re doing. Fabrizio’s team mission at TransferWise is to acquire customers at zero cost by building products, platforms and content that educate and solve customer problems.

Before bootstrapping his current team at TransferWise, he used to consult enterprise clients across finance, ecommerce and tech at Neo@Ogilvy, Ogilvy's performance marketing agency. He's passionate about search engines, online communities, startups, slightly obsessed with exchange rates and bringing transparency to the finance industry.

01 August

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Fred Destin

Founding Partner
Stride.VC
Fred Destin is a venture investor, and founder of Stride.VC. Previously, he was a General Partner with Accel. Fred was the lead investor and board member at Deliveroo, Pillpack and Carwow. Prior to Accel, he was a partner at Atlas Venture (now Accomplice) where he invested in and served on the board of Pillpack, Zoopla (IPO), Secret Escapes, Integral Ad Science, TheCurrencyCloud, Kinvey, Lagoa (acquired by Autodesk) Dailymotion (acquired by Orange), PriceMinister (acquired by Rakuten) and others. 

01 August

01 August

01 August

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Gabrielle Bufrem

Product Manager
Pivotal Labs
Gabrielle Bufrem is a Product Manager at Pivotal Labs in Paris where she works with a range of clients from startups to enterprise to build user-centered products.

She is originally from Brazil, has lived in 13 cities around the world across ten different countries, and has built products across North America, Europe, and Asia. She is passionate about the intersection of product management and design — so much so that she is currently conducting research with Brown Ph.D. students on how to improve collaboration in design.

She loves to travel and explore different countries; she is a barista, a foodie, and a coffee lover. Gabrielle earned a B.A. from Brown University in International Relations.

01 August

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Hilde Frydnes

Head of Product
Mallzee
Hilde Watne Frydnes is the Head of Product at mobile retail app Mallzee. Mallzee originally set out to change online shopping for users, and is now bringing the insights from millions of data points to help retailers improve their stock challenges, as well as continuing to make the way we shop online easier and more enjoyable.

Hilde started her career in technology working with search advertising at Google in Dublin, and has since worked on product and marketing challenges in a variety of situations; from early start-ups to established growth businesses and multi-national organisations. She was one of the first dedicated product managers at Skyscanner, moving into product from the marketing side.

Hilde later worked both as a freelance marketer and a product/strategy consultant, helping out a range of small and medium-sized businesses figure out what problems they can solve for their users, and how best to communicate that, before joining Mallzee to work on creating a great user experience fuelling retailer insights. Hilde believes that if you put the user first, everything else will follow — although you have to work hard to get there!
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Ivana McConnell

Senior UI/UX Designer
Customer.io
A Canadian born in Sarajevo, Ivana found her way into UX design via neuroscience research, ice hockey, rock climbing instruction, and video game testing. She works remotely from Vancouver, BC as a senior UI/UX designer at Customer.io, and has lived in Croatia, Toronto, and Scotland. These days, she's most interested in how ethics intersects with technology, identity, and data.

02 August

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James Mayes

Co-founder & CEO
Mind the Product
James has been with Mind the Product since the first conference in London in 2012. Initially focussing on commercial sponsorships, he’s taken on an ever increasing number of challenges as the company has grown, leading to his appointment as CEO in 2017. He still owns many of the partnership discussions and spends much of his time travelling to maintain and develop these relationships.

Before joining Mind the Product, James had two other careers. He started as a tech recruiter in 1996 (first project: building Europe’s first Java development team for IBM’s research lab) and continued in this industry for 12 years. His focus was on building niche technology teams for startups and enterprise alike. He embarked on a startup journey of his own in 2009 in a commercial/product role, exiting TweetJobs in 2011 to continue his learning for a year with another of London’s hottest firms in the social talent/community space.

02 August

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James Turing

Founder & Director
Turing Trust
James Turing is the founder and director of the Turing Trust, the charity started by Alan Turing's family to honour the computer science pioneer's legacy by providing ICT education and resources to communities in Africa.

James graduated from the University of Edinburgh in 2015 with an MEng (Civil Engineering with Architecture) and is now doing a PhD in International Development in Edinburgh, as a Leverhulme Perfect Storm Doctoral Scholar. James has presented his work at international meetings in the US and Japan and organised a conference on solar waste, repair and recycling in Nairobi, Kenya.

01 August

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Jes Scholz

International Digital Director
Ringier
An Australian-born German resident who has worked across Africa and Asia, Jes is no stranger to the challenges of international digital marketing. Coming from the Berlin startup scene, she now leads a team responsible for the establishment of marketing best practices and transferring learnings globally across Swiss media giant Ringier's diverse portfolio of brands.

Jes spends much of her time testing theories on the future of search, leading projects in chatbots, computer vision, virtual reality, AI for automation and anything else that can future proof brands. A strong believer in data driven marketing and agile methodologies, she is always testing out new tactics with the help of her team.

02 August

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Jim Newbery

Front-end development coach
Tinned Fruit
Jim is a web product development coach and consultant from Edinburgh. He coaches front-end leaders, helps SaaS companies grow successful and sustainable web products, and mentors startups for CodeBase/Barclays Eagle Labs. Not so long ago he was Director of Front End Engineering at FanDuel, one of Edinburgh's tech startup unicorns, where he tried his best to minimise his contribution to the world tech debt mountain.

02 August

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John Peebles

CEO
Administrate
John Peebles is the CEO of Administrate, and has been growing the company since 2012. A developer by background, John made the switch to executive a long time ago and has spent the past 13 years growing healthcare and education technology startups in America and Scotland.

He is passionate about education, great teamwork and technology, and often speaks on these subjects around the world. Rumour has it that he used to front a hard rock band, which would explain the hair (and dubious musical taste.)

31 July

01 August

02 August

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Jon Lerner

Managing Director
Smedvig Capital

31 July

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Jon Myers

Founder
Ascending Media
Jon is an experienced leader within the digital marketplace with over 19 years’ experience, and has demonstrated dedication to the industry over his career — which was recognised when he was awarded Search Personality of the Year 2017 at the UK Search Awards. He has worked in senior roles for large agencies, publisher-side with Yahoo, and more recently in the ad tech space as VP and MD EMEA of Marin Software before joining DeepCrawl.

He has experience in paid search since its inception, and also worked heavily in SEO, display and paid social over the years. This diverse range has given Jon a strong understanding of all sides of the market, a sharp business knowledge and skill set, and many connections across EMEA and the US who recognise him for his experience and thought leadership within the online advertising industry.

Jon is active in the search community, and is most likely to be found moderating, speaking and sharing his knowledge at conferences, webinars and events across the world. He also frequently judges industry awards, including the UK Search Awards, European Search Awards, US Search Awards and Performance Marketing Awards (to name a few.)

02 August

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Jono Alderson

Mad Scientist
Yoast
Jono is a digital strategist, marketing technologist and full-stack developer with over a decade of experience in SEO, analytics, brand and campaign strategy, lead gen and eCRM, CRO and more. He’s worked with startups, agencies and international brands to fix websites, implement growth strategies, and win markets.

Jono recently joined Yoast from Distilled, where he was principal consultant. Previously, he was global head of digital and head of insight at SEO platform Linkdex, and head of SEO at award-winning agency twentysix.

02 August

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Kirsty Hulse

Founder
Manyminds
Kirsty Hulse is the founder and managing director of Manyminds, a digital marketing agency that works exclusively with freelancers in remote teams across the world. With clients ranging from global blue chips to small startups, Kirsty has truly disrupted the way companies outsource their marketing efforts.

She has recently published her Number 1 bestselling book The Future is Freelance, which openly discusses the huge potential and utter fear of being your own boss, that businesses have other routes to scale and that there is a difference between showing up & getting things done.

With over a decade's experience defining digital strategies for some of the world's biggest brands, she is a recognised digital expert and has spoken at conferences across the world on digital, innovation and leadership.

She lives in Birmingham with her husband and their baby daughter, Amazon Alexa.

02 August

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Kirsty Lynagh

Chief People Officer
Nucleus
Kirsty is Chief People Officer at Nucleus, a high-growth fintech company based in Edinburgh. A people geek with an allergy to HR, Kirsty is a long-time champion of ‘humans’ rather than ‘resources’. Kirsty has 15 years experience in people development across multiple industries, and believes that taking a design thinking/employment UX approach to a people strategy creates a high-performance culture that drives delivery of product and financial goals.

02 August

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Leah Hutcheon

Co-founder & CEO
Appointedd
Leah Hutcheon is the founder and CEO of Appointedd, an Edinburgh-based startup revolutionising the way businesses schedule appointments. From high street retailers to global Fortune 500 companies, Appointedd enables businesses to seamlessly schedule meetings and events, streamline operations, and gain a competitive edge through technology.

Leah is currently the NatWest UK Small Business Entrepreneur of the Year, was an EY Entrepreneur of the Year finalist and is a Scottish EDGE Award winner.

31 July

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Maria Gutierrez

VP Engineering
FreeAgent
Maria is VP of Engineering at Edinburgh-based FreeAgent, one of the UK’s largest and most popular online accounting software providers.

With 17 years of experience in the software industry, Maria has previously worked at LivingSocial leading globally distributed teams, and at Adobe where she worked in the developer technologies group. Maria is one of the Directors of the WomenWhoCode Edinburgh network. WomenWhoCode is a global non-profit dedicated to inspiring women to excel in technology careers.

02 August

02 August

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Mark Baldwin

Dr Enigma
A Cambridge University engineering graduate, Mark Baldwin worked initially in civil engineering, before obtaining a master’s degree from Imperial College, London. After 15 years lecturing at Imperial, he moved to Shropshire to develop his book-selling and publishing business, established part-time in 1978. One important speciality is WW2 intelligence and codebreaking, and he has published eight books on this subject.

For twenty years, Dr Baldwin has spoken widely in UK and abroad on various ‘Secret War’ topics (over 700 appearances to date), focussing particularly on the Enigma machine and the work of Bletchley Park. As well as giving one-man theatre shows, he has frequently spoken to meetings of the British Computer Society, the Institution of Engineering & Technology, and in universities, and was commissioned to supply a 4-rotor U-Boat Enigma machine for the film The Imitation Game. He has now been handling Enigma machines for longer than anyone in the German armed forces.

02 August

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Mark Logan

Former COO
Skyscanner
Mark has over 25 years' experience in successful tech startups and first-tier internet tech environments. He was instrumental in the success of multiple award-winning startups, including as COO in Skyscanner, one of Europe's most impactful tech businesses, which he joined in early 2012 to take on the general management of the company, culminating in a £1.5 billion acquisition in 2016. He was VP of Engineering at Atlantech, a Scottish software business sold to Cisco for $180m in 2000, and a founding member of big data startup Sumerian, in 2002. He now works as an advisor, investor and non-executive director.

01 August

01 August

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Martin Eriksson

Co-founder & Chairman
Mind the Product
Martin is a 20+ year product management veteran across Europe and the US, building products and product teams in startups such as Allt om Stockholm, Huddle, and Covestor, as well as global brands such as Monster and the Financial Times. He is the founder of ProductTank and co-founder of Mind the Product—the world’s largest product management community with meetups in 150+ cities around the world and annual conferences in London and San Francisco.

Martin is also the co-author of the best-selling book Product Leadership: How Top Product Managers Launch Great Products and Build Successful Teams and an Executive-in-Residence at EQT, one of Europe's largest private equity and venture capital funds.

01 August

01 August

01 August

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Meagen Eisenberg

Chief Marketing Officer
MongoDB
Meagen brings more than 19 years of experience in the high-tech industry to her role at MongoDB. Prior to joining MongoDB, she was Vice President of Customer Marketing and Demand Generation at DocuSign. She also previously held positions with ArcSight, an HP Company, TRIRIGA (acquired by IBM), Postini (acquired by Google) and IBM.

She has been recognized as one of the Top 50 most retweeted by mid-sized marketers according to AdWeek and one of the Top 25 B2B Marketing Influencers according to InsideView. In 2014, she won the Marketers that Matter award. Additionally, she won the SuperNova Award in Matrix Commerce from Constellation Research in 2012 and the Marketing Visionary Markie award within the marketing automation field in 2011.

Meagen has an MBA with a focus on marketing and strategy from Yale School of Management and holds a B.S. in MIS with a minor in CSC from California Polytechnic University at San Luis Obispo.

02 August

02 August

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Meri Williams

Chief Technology Officer
MOO
Meri Williams is an experienced technical leader, and CTO at online design and print startup MOO, and will shortly be taking up a new role as CTO at leading challenger bank Monzo.

She's also chair of The Lead Developer, an international conference series for technical team leads. Previously, she held technical leadership roles at the Government Digital Service, Marks & Spencer and Procter & Gamble.

02 August

02 August

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Mike McQuaid

Senior Engineer
GitHub
Mike McQuaid is a senior engineer at GitHub where he works from home in Edinburgh. At GitHub he works on improving the quality of internal and external software whilst attempting to automate himself out of the job.

Outside of work, he is the lead maintainer of the Homebrew package manager for macOS, author of Git in Practice (published with Manning) and has contributed to a wide array of other open source projects including KDE and the Linux kernel.

Previously in his career he’s worked as a full stack engineer and built CI and CD at AllTrails, been an international engineering consultant and lead and trainer at KDAB, setup CI and CD as first employee and engineer at Mendeley and created high-performance network analysis tools at BT.

02 August

02 August

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Miloš Lalić

Head of Product
Typeform
Miloš Lalić is Head of Product at Typeform, making sure the bar is set high to achieve the grand vision of helping companies really know their customers by creating extraordinary tools for user interaction. After releasing a "form building tool" which triggered a reaction "this doesn’t feel like a form" from most users, the challenge was to evolve the product, scale the team and keep innovating in parallel.

Miloš took Typeform's product management from a small development team working directly with founders to a structured organisation of fast-delivering, cross-functional metric-driven teams. Before Typeform, he founded a few startups; 2 of them he has taken to an exit. He also worked as an intrapreneur, inspiring and managing innovation in traditional companies.

01 August

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Oli Gardner

Co-founder
Unbounce
Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike.

02 August

02 August

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Patrick Campbell

Co-founder & CEO
ProfitWell
Patrick Campbell is the CEO of ProfitWell (formerly Price Intelligently), the software for helping subscription companies with their monetization and retention strategies. ProfitWell also provides free turnkey subscription financial metrics for over eight thousand companies (plugs right into your billing system with a 2 minute setup.)

Prior to ProfitWell, Patrick lead strategic initiatives for Boston-based Gemvara and was an economist at Google and the US intelligence community.

01 August

01 August

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Paul Campbell

Co-founder & CEO
Tito
Paul is the founder and CEO of Tito, a web app for selling tickets online. Tito processed over $100m in global ticket sales in 2017. Paul is an experienced Ruby on Rails and JavaScript developer, and a conference organiser.

02 August

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Rachel Willmer

Infrastructure Engineer
Scottish Government
Rachel Willmer has been working at the bleeding edge of technology for over 30 years, and has been programming the Internet since before the Web was invented. She has also worked as network engineer, manager and startup founder. She remains insatiably curious about how today’s new technology gives birth to tomorrow’s new business opportunity.

She is also the founder of Luzme, the ebook search site; a Google Developer Expert (Firebase);and in the 1990s was the founder and CEO of Intertrader, ‘the digital cash startup’.
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Rand Fishkin

Founder
SparkToro
Rand Fishkin is founder of influencer intelligence startup SparkToro, founder and former CEO of SEO software startup Moz, host of Whiteboard Friday, co-author of a pair of books on SEO, co-founder of Inbound.org, and serves on the board of the presentation software firm Haiku Deck.
Rand is also the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World, a book on the ups and downs of startup culture to be published by Penguin/Random House in April 2018.
In his minuscule spare time, he loves to travel with his wife, author Geraldine DeRuiter, and read about their adventures in her books and blog. Geraldine and Rand are also small investors in Backstage Capital and Techstars Seattle.

01 August

01 August

02 August

02 August

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Rebecca Moore

Director of Growth (EMEA)
Skyscanner
Rebecca Moore is Director of Growth for the EMEA region at Skyscanner. Becs joined Skyscanner in 2014 in a strategy and operations role. Her time at Skyscanner has seen her lead a programme reorganizing the business to its current Growth model in addition to implementing and running Skyscanner’s Asia-Pacific Growth Tribe. Prior to Skyscanner, Becs has worked in a variety of business sectors in a range of business operations and change management roles.

01 August

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Roan Lavery

Co-founder & Chief Product Officer
FreeAgent
Roan is the co-founder and Chief Product Officer of FreeAgent, an online accounting software company based in Edinburgh. Over the past 11 years Roan has helped build FreeAgent from a weekend side project to one of the leading accounting software companies in the UK, with over 60,000 customers.

Prior to FreeAgent, Roan cut his teeth as a designer in the earlier days of the internet, and firmly believes that companies live or die on their ability to build products that solve real customer problems through exceptional user experiences.

01 August

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Robin Wauters

Founding Editor
Tech.eu

Robin Wauters is a seasoned European technology journalist and founding editor of Tech.eu, the premier source of European technology news, data analysis and market intelligence. He was formerly the European Editor of The Next Web, and before that a senior editor at TechCrunch.




01 August

02 August

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Rob Jones

Co-founder & Chief Product Officer
Flick

31 July

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Samantha Noble

Founder & Managing Director
Biddable Moments
Samantha Noble is a digital marketing expert with a key focus on PPC, and founder of paid media agency Biddable Moments. She helps clients grow their business through creating highly targeted digital strategies that focus on every stage of the marketing funnel. With her passion for digital, she founded the Digital Females group back in 2011 and is also working as the Co-Chief Editor for State of Digital.

02 August

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Scott Berkun

Author & Speaker
Scott Berkun is a bestselling author and popular speaker on creativity, philosophy, culture, business and many other subjects. He’s the author of seven books, including The Myths of Innovation, Confessions of a Public Speaker and The Year Without Pants.

Born and raised in Queens, NYC, he studied philosophy, computer science and design at CMU. He led UX teams at Microsoft (1994-2003) and WordPress.com (2010-12), taught creativity at the University of Washington, was a co-host of CNBC’s The Business of Innovation TV show, is named on 5 U.S. patents, blogs for Harvard Business and Bloomberg Businessweek, and has appeared as an expert on various subjects on CNN, CNBC, NPR and MSNBC. He’s also the MC and speaker coach for Ignite Seattle, a finalist in the Amtrak 2014 writer’s residency program and the director of the short film We Make Seattle.

02 August

02 August

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Silas Davis

Chief Technology Officer
Monax
Silas is CTO of Monax (formerly Eris and pioneers of permissioned blockchains) and the lead maintainer of Hyperledger Burrow — the core of the Agreements Network. A failed wrestler (BJJ), lapsed mathematician, and wearer of socks. Silas has an interest in digital liberties and the decentralisation of things. He holds a Masters in Mathematical Physics and his software background includes aspects of machine learning, binary formats, and off-by-one errors. An expert in all forms of dangling, he spends his time trying to amuse his 10 month old daughter in increasingly dangerous ways.

01 August

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Siobhan Clarke

Partner
Episode 1

31 July

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Steli Efti

Close.io
Co-founder & CEO
Steli Efti is the co-founder and CEO of Close.io and SVP at Pioneer Fund. He is Silicon Valley’s most prominent sales hustler, Y Combinator alumnus, advisor and investor to several startups and entrepreneurs, and the author of 10 books including The Follow Up Formula.

01 August

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Susan Ramonat

Founder & CEO
Spiritus Partners
Susan is the founder and CEO of Spiritus Partners. Spiritus is pioneering the next generation of service records for critical assets and infrastructure.

Known for her foresight and pragmatism, Susan draws upon 25 years of executive experience at EFHutton, Merrill Lynch and SEI Investments in such areas as enterprise sales, product management, technology strategy, corporate development, operational risk management, and cybersecurity.

Susan serves on the Industrial Advisory Board of Engineering Science at Loyola University Chicago. She speaks frequently at industry conferences and universities about distributed ledger technology (DLT)/blockchain, analytics, IOT and cybersecurity in critical infrastructure settings.

Susan is a magna cum laude graduate of Princeton University.

01 August

01 August

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Tara Reeves

Investment Partner
LocalGlobe

31 July

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Skyscanner

Platinum
Skyscanner is the world's travel search site, saving you time and money by finding the best travel options wherever you want to go.
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Administrate

Platinum
Administrate is a software-as-a-service solution helping organisations manage the delivery of training at scale.
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Airts

Gold
We help professional services organisations & teams plan, schedule, and manage projects in the most optimal way possible
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Care Sourcer

Gold
Care Sourcer is the UK’s first comparison and matching site for care.
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iZettle

Gold
iZettle’s commerce platform for small businesses provides tools to get paid, sell smarter and grow your business.
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Nucleus

Gold
Nucleus is an award winning online wrap platform, launched in 2006 by a group of seven financial adviser firms who set out to create a platform with a difference.
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Silicon Valley Bank

Gold
We are the only bank in the UK focused solely on the innovation economy. We work with the brightest minds in technology – and can help you move your big idea forward.
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Smartsheet

Gold
Smartsheet is rapidly-growing tech company empowering teams and organizations to move from idea to impact, fast.
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snap40

Gold
We bring physicians to patients at the highest risk of deterioration, automatically and in real-time. Our technology can save lives of patients while improving the working lives of healthcare professionals.
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BBC Blue Room

Silver
The BBC’s consumer tech team, enabling you to get hands on with the latest kit such as UHD, VR, AR & more!
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CivTech

Silver
CivTech brings together public sector expertise and private sector creativity to solve real problems, develop new products, and deliver better, faster and easier services for everyone. Central to the approach is co-production with the citizen.

Part of the Scottish Government’s Digital Directorate, CivTech’s approach is already helping transform public sector engagement with tech and innovation, delivering significant benefits to public services, and producing genuine uplifts for the Scottish economy. And along the way, it’s making people’s lives better.
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CodeClan

Silver
CodeClan is Scotland's first accredited digital skills academy offering a range of web and software development courses with a mission to bridge the digital skills gap.
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Cyclr

Silver
Embedded platform for creating, managing and publishing native integrations inside your SaaS application.
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Float

Silver
Powerful forecasting made simple. Float is an award-winning, easy to use cash flow forecasting add-on for Xero, QBO and FreeAgent.
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FreeAgent

Silver
FreeAgent’s award-winning online accounting software takes the mess and stress out of small business finances.
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Scotland Can Do

Silver
Scotland CAN DO is our shared statement of intent towards becoming a world-leading entrepreneurial and innovative nation.
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Attendify

Bronze

Event technology for the entire attendee experience.

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Bureau

Bronze
We're Bureau, a commercial furniture consultancy. We add value, competence and flair to help you realise your aspirations for your workspace.
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CodeBase

Bronze
CodeBase is the UK’s largest startup incubator, home to more than 100 of the country’s best technology companies. We champion businesses tackling big challenges with technology, and work tirelessly to support the development of a more diverse and competitive European digital industry.
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Monax

Bronze
Monax is at the frontier of legal tech — creating the paradigm of legal products leveraging blockchain technology.
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Wistia

Bronze
Wistia is the video platform
for business. And dogs.
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Mallzee

Bronze
Mallzee is dedicated to changing the way you shop. With one free app, we’re making finding and buying the clothes you love fast and easy.

Mallzee is the UK’s top non-retailer shopping app, with over a million users and hundreds of top fashion brands and we’re continuing to grow every day! Since launch we’ve won more than 50 tech and retail awards and have been consistently named as the best new app by Apple.
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The Turing Trust

Official Charity
The Turing Trust supports education in sub-Saharan Africa by reusing computers while reducing waste in the UK.
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BBC Blue Room

Platinum
The BBC’s consumer tech team, enabling you to get hands on with the latest kit such as UHD, VR, AR & more!
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Administrate

Platinum
Administrate is a software-as-a-service solution helping organisations manage the delivery of training at scale.
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Skyscanner

Platinum
Skyscanner is the world's travel search site, saving you time and money by finding the best travel options wherever you want to go.
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Float

Standard
Powerful forecasting made simple. Float is an award-winning, easy to use cash flow forecasting add-on for Xero, QBO and FreeAgent.
Back

Cyclr

Standard
Embedded platform for creating, managing and publishing native integrations inside your SaaS application.
Back

FreeAgent

Standard
FreeAgent’s award-winning online accounting software takes the mess and stress out of small business finances.
Back

CodeClan

Standard
CodeClan is Scotland's first accredited digital skills academy offering a range of web and software development courses with a mission to bridge the digital skills gap.
Back

New Verve

Standard
New Verve helps other businesses embrace and adopt Atlassian software tools to optimise project delivery.
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Smartsheet

Premium
Smartsheet is rapidly growing tech company empowering teams and organizations to move from idea to impact, fast.
Back

Monax

Standard
Monax is at the frontier of legal tech - creating the paradigm of legal products leveraging blockchain technology.
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Nucleus

Premium
Nucleus is an award winning online wrap platform, launched in 2006 by a group of seven financial adviser firms who set out to create a platform with a difference
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Dr Enigma

Standard
Dr Mark ‘Enigma’ Baldwin is an international expert and professional speaker on the Enigma Machine, the history of Cryptography and the Special Operations Executive, and has delivered more than 700 talks to over 60,000 people on these topics, all over the world.

His Enigma Machine talks and demos offer a rare opportunity for the audience to see and even play with a genuine, wartime Enigma Machine.
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Turing Trust

Standard
The Turing Trust supports education in sub-Saharan Africa by reusing computers while reducing waste in the UK.
Back

Care Sourcer

Premium
Care Sourcer is the UK’s first comparison and matching site for care.
Back

CivTech

Standard
CivTech brings together public sector expertise and private sector creativity to solve real problems, develop new products, and deliver better, faster and easier services for everyone. Central to the approach is co-production with the citizen.

Part of the Scottish Government’s Digital Directorate, CivTech’s approach is already helping transform public sector engagement with tech and innovation, delivering significant benefits to public services, and producing genuine uplifts for the Scottish economy. And along the way, it’s making people’s lives better.
Back

Scotland Can Do

Standard
Scotland CAN DO is our shared statement of intent towards becoming a world-leading entrepreneurial and innovative nation.
Back

snap40

Premium
snap40 automatically identifies patients at risk of health deterioration, in hospital or at home using our wireless wearable device.
Back

Nesta

Standard
We back new ideas to tackle the big challenges of our time, from the pressures of an ageing population to stretched public services.
Back

The Scottish Government

Standard
Back

Airts

Standard
We help Professional Services organisations & teams plan, schedule, and manage projects in the most optimal way possible
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NextGen

Founder Panel

02:30 PM 03:00 PM Lennox 1

Moderated by Cally Russell (co-founder & CEO, Mallzee)

Speakers

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NextGen

A conversation about FreeAgent's journey to IPO and acquisition

03:00 PM 03:30 PM Lennox 1

Edinburgh-based FreeAgent has had two exits in the past two years: IPO, and then acquisition. Co-founder & CEO Ed Molyneux talks about the journey with the investors that backed him.

Speakers

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NextGen

Investor Panel

03:30 PM 04:00 PM Lennox 1

Moderated by James Downing (VP Origination, Silicon Valley Bank)

Speakers

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Parties

Kickoff Party

07:00 PM 10:00 PM Assembly George Square Gardens

Join us in the Treehouse Bar at Assembly George Square Gardens, one of the epicentres of the Fringe, to have a drink on us, meet some fun new people — and pick up your conference lanyard and wristband, so you can beat the rush at registration on Wednesday!
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Registration

08:30 AM 09:30 AM

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Opening remarks

09:30 AM 09:45 AM

Speakers

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Product

You Are All Product Managers

09:45 AM 10:15 AM Lennox 3

In order to build products people love in today’s fast-moving world we need to be experts on everything from design to engineering to machine learning. Since no one person can have all those skills it’s critical that we stop worrying about titles and build cross-functional teams who combine all this knowledge and experience with the autonomy to execute. In this talk Martin will show the benefits of thinking cross-functionally and how to set up teams for success this way.

Speakers

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Growth

Growth: From Cult Leaders to Chief Executives

09:45 AM 10:15 AM Lennox 1

Marketing as you know it died 10 years ago, and ‘growth hacking’ often just means ‘we failed to deliver results’. Drawing on his experiences leading the marketing team for one of Europe’s top fintech companies, Edgar will offer practical insight into marketing in a product company, applying Agile principles to your marketing, scaling up to hyper-growth, managing relationships with the c-suite — and more!



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Strategy

Blockchain Unraveled

09:45 AM 10:15 AM Lammermuir

Hear about blockchain’s origins and key design principles. Get beyond the hype and learn about how it might disrupt a variety of industries and civic life by transforming business and operating models. Learn how to frame promising use cases and proofs of concept.



Speakers

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Product

Driving Growth vs. Building Core Value

10:20 AM 10:50 AM Lennox 1

Making tough prioritisation decisions is a constant challenge for anyone involved in building products. One of the hardest is the need to drive growth for the business vs building lasting product value to keep customers happy. In this talk Roan, will draw on over 10 years experience of founding and scaling FreeAgent, an online accounting product with industry-leading customer satisfaction scores, to discuss a pragmatic framework that allows for a balanced approach to these sometimes competing priorities.



Speakers

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Growth

Self-Disrupt for Growth

10:20 AM 10:50 AM Lammermuir

To unlock growth, a business needs to continually (re)organise and (re)educate itself, across the disciplines of product, marketing and engineering. This presentation will talk through what we have done to continually organise and educate for growth at Skyscanner, and share the resulting learnings, successes, fails, tips and techniques.



Speakers

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Strategy

Fireside Chat: Rand Fishkin

10:20 AM 10:50 AM Lennox 3

Tech.eu editor Robin Wauters interviews the founder of Moz and SparkToro.

Speakers

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Morning break

10:50 AM 11:35 AM

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Product
Q&A

Q&A: Martin Eriksson

11:00 AM 11:15 PM Cromdale Hall

Speakers

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Growth
Q&A

Q&A: Amber Baldet

11:15 AM 11:30 AM Cromdale Hall

Speakers

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Product

Bootstrapping User Research: No Budget, No Team, No Buy-in, No Problem

11:35 AM 12:05 PM Lammermuir

User research is essential to building products that solve real user problems. It is often a precursor to good design and excellent product development. User research comes typically with some clichés - “it’s so expensive,” “we need a dedicated research team,” or “the people that I work for don’t buy into it.” If you’ve experienced any of these negative stereotypes, or if research is already a part of your process and you want to arm yourself with a toolkit to execute it even better and clearly communicate its value, this talk is for you! Gabrielle will introduce a toolkit to help you inject research into everything you do and share her tips on how to turn constraints into opportunities. She will share stories and learnings from the field and send you off with actionable steps so you can begin developing solutions for the problems that your users actually care about.

Speakers

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Growth

Scaling Organic Growth by Building Products

11:35 AM 12:05 PM Lennox 3

Building products with engineers is the most scalable way to drive organic growth. I will introduce briefly the disconnect I found between marketing and product/engineering from my past consulting experience, cover the basics on how we setup autonomous and independent growth teams and ultimately dive into how we drive growth by building products with engineers. In the “building products” deep dive I will give an overview of our framework to generate products ideas from search data, provide some tactical examples on how building custom CMSs allows us to quickly validate MVPs, why we invest in infrastructure to scale acquisition and what we learned so far by building products that solve customers problems across the entire funnel.


Speakers

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Strategy

Boards That Don't Suck

11:35 AM 12:10 PM Lennox 1

We'll explore the good, the bad and the ugly of venture-backed boards and talk candidly about what can go wrong with venture investors and more importantly how to nurture high performing boards, in a hard-hitting session grounded in real-life experiences of failure and success. From Zoopla to Deliveroo and Pillpack, we will also explore the lessons learned from some of the best founders in the business.



Speakers

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Product

Killing Products

12:10 PM 12:40 PM Lennox 3

You spend months — sometimes years — building a new feature. Once it's shipped you celebrate, and move onto the next thing. But product development isn't exclusively new feature development. In this talk, Amy will draw on her experience killing products at high-scale businesses. You'll learn why product development teams should constantly evaluate their product portfolio, some techniques to help you always-be-evaluating, and some advice on how to gracefully deprecate your products.

Speakers

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Growth

The 7 Deadly Startup Sales Sins

12:10 PM 12:40 PM Lennox 1

How to avoid the most common sales mistakes startups make and accelerate your growth with a no-BS sales process.



Speakers

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Strategy

Our Fundamental Strategy of Building a Business is Broken

12:10 PM 12:40 PM Lammermuir

Speakers

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Lunch break

12:40 PM 02:20 PM

Back

Book signing: Martin Eriksson

01:00 PM 01:30 PM Cromdale Hall

Co-author of Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams

Speakers

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Product
Q&A

Q&A: Amy Zima

01:00 PM 01:15 PM Cromdale Hall

Speakers

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Q&A
Strategy

Q&A: Fred Destin

01:15 PM 01:30 PM Cromdale Hall

Speakers

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Lunchtime Talks

Building IT Social Enterprises in Rural Africa: A Myriad of Challenges, But Even More Opportunity

01:20 PM 01:45 PM Lennox 1

The Turing Trust has delivered over 4,000 PCs to African schools, supporting 25,000 students to learn vital digital skills. We’ve done this whilst saving 2,000 tonnes of CO2 emissions and training hundreds of local Scots in IT refurbishment. Our product should be relatively simple – providing computers to schools so they can teach students basic digital literacy. However, without the right strategy, delivering our product in an effective manner, both economically but also to ensure long-term growth, is extremely challenging. Developing our social enterprise has seen us make a lot of mistakes and we’ve seen some serious challenges. Yet the considerable opportunities in Africa’s fast growing economies have overwhelmingly helped push us towards success, building and environmentally friendly society and encouraging development both at home in Scotland and in Africa.

Speakers

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Book signing: Rand Fishkin

01:30 PM 02:00 PM Cromdale Hall

Author of Lost and Founder: A Painfully Honest Field Guide to the Startup World

Speakers

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Growth
Q&A

Q&A: Des Traynor

01:30 PM 01:45 PM Cromdale Hall

Speakers

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Lunchtime Talks

Panel: Taking Blockchain Beyond Cryptocurrency

01:45 PM 02:10 PM Lennox 1

Speakers

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Q&A
Strategy

Q&A: Patrick Campbell

01:45 PM 02:00 PM Cromdale Hall

Speakers

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Product

The Continuous Search for Product/Market Fit

02:20 PM 02:50 PM Lennox 3

When we talk about product market fit, we typically think of the initial stage of a startup - when we test solutions starting from a technology to find a market or from a market to design a product. And then, if we are lucky, it's done and we can focus on scaling, right? But markets change, new ones appear and as we try to adapt, while growing initial success, we often end up with bloated products or do dangerous pivots. And the growth actually slows down. Here’s a few ideas how to avoid this, based on some good experiences and a couple of bad ones.



Speakers

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Strategy

Fireside Chat: Eric Yuan

02:20 PM 02:50 PM Lammermuir

Speakers

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Growth

Decentralized, Private, Open, Secure: Building a More Ethical Internet

02:20 PM 02:50 PM Lennox 1

Blockchain technology has been heralded as the cure for all that ails us, but is it really? In this frank discussion, we'll look at what the Internet of Information has managed to get right and wrong as it evolved into ubiquitous substrate for big business and human connectivity, and why we might need to approach things differently to build an Internet of Value — inclusive of both cryptocurrency and distributed data — that supports tomorrow's global economies, sovereign governments, and individual human rights.



Speakers

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Product

"Peak Web" UX Design: What to do next...?

02:55 PM 03:25 PM Lennox 3

Based on a career in interaction design of over 30 years, this talk describes how the discipline of user experience design has developed over that time. It also explores some of the potential pathways that practitioners might follow in the next phase beyond “Peak Web” UX design. This will be presented through the lens of creative leadership in a large-scale interdisciplinary team at the world’s biggest public service media organisation.



Speakers

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Strategy

The Real Reasons Startups and Scale-ups Fail (And What to Do About It)

02:55 PM 03:25 PM Lennox 1

What’s the overriding reason cause of startup failure, and what causes so many successful startups to later break when entering the scale-up phase? Hint: it isn’t funding and it isn’t product/market fit. These are symptoms of a deeper cause. What is that cause, and how do we navigate past it?

Speakers

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Growth

Data-Driven Growth: Lies, Lawyers & Outsized Results

02:55 PM 03:25 PM Lammermuir

This is not your everyday data talk. Through working deep inside the fastest growing SaaS startups in our space, we've studied the patterns, methods, and models for driving outsized results. The one common thread? How they use their data. (How else would you grow from one marketer through to a $60M+ Series B just 12 months later?). How do they make their data accessible, draw the right insights, set effective goals, prioritise and optimise processes, and automate ALL the (right) things. So brace yourselves: we're going to be navigating through AI, automation, "moving the needle", and a minefield of other buzzwords to try to make sense of using your data for growth. But you'll leave this talk with a simple framework and set of questions you can take and use right away.



Speakers

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Afternoon break

03:25 PM 04:10 PM

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Q&A
Strategy

Q&A: Mark Logan

03:30 PM 03:45 PM Cromdale Hall

Speakers

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Product
Q&A

Q&A: Colin Burns

03:45 PM 04:00 PM Cromdale Hall

Speakers

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Growth
Keynote

What We’ve Learned From Scaling to 0-25k+ Paying Customers

04:10 PM 04:55 PM Lennox 3

Des will share the wins, losses, successes and failures he’s experienced working across product, growth, marketing, and support at one of the fastest-growing startups out there. This talk will cover the decisions that can make or break a Product, including the Product’s pricing, packaging, positioning and placement. Anyone working in marketing, growth, or product will learn the impact of these early product decisions on a business’ trajectory and how the right decision can lead to maximum growth.



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Parties

The Administrate Party

05:30 PM 07:00 PM CodeBase, 3 Lady Lawson Street, EH3 9DR

At the end of day 1, come and grab a beer with the Administrate team at their office in CodeBase — and enjoy one of the best views of Edinburgh Castle you'll find anywhere in the city.
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Parties

The Cognitive Geology Party

05:30 PM 07:00 PM Top floor, 40 Torphichen St., EH3 8JB

Cognitive Geology invites you to a ‘gin fling’ in association with Eden Mill. Space is limited, so RSVP here!
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Parties

The FreeAgent Party

05:30 PM 07:00 PM One Edinburgh Quay, 133 Fountainbridge, EH3 9QG

Heading to day one of Turing Fest on Wednesday August 1st? If so, please join us afterwards for some post-conference beverages at one of Edinburgh’s hottest startups – FreeAgent! Space is limited, so RSVP here!

As well as the opportunity to mingle with other attendees, you can also unwind with a craft beer, soft drink or a cup of coffee, with gorgeous views of Edinburgh Castle and Arthur’s Seat.
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NextGen

Pitch Clinic

05:30 PM 06:30 PM CodeBase, 3 Lady Lawson Street, EH3 9DR

Watch founders hone their pitches live onstage, with real-time feedback from former Accel partner and Stride.VC founder Fred Destin.

Speakers

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Registration

08:30 AM 09:30 AM

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Opening remarks

09:30 AM 09:45 AM

Speakers

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Engineering

How to Not Fail at Using Open-Source Software in Your Organisation

09:45 AM 10:15 AM Lammermuir

Almost every company today uses open source software to do business (whether they know it or not). Almost every company isn’t using open source software as effectively as they could. Learn from GitHub’s Mike McQuaid about how to use open source software in your organisation without succumbing to the most common of pitfalls.


Speakers

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Culture

Building with Diversity

09:45 AM 10:15 AM Lennox 1

In any early-stage company, there are so many competing priorities and it is often difficult to know which ones to focus on first. Building a diverse and inclusive culture is usually one that is deprioritized, partly because there are few tools and resources relevant to early and growth stage companies, partly because it doesn’t feel urgent. However, having a diverse and inclusive culture and workforce is increasingly giving companies a competitive edge in the war for talent. This talk will focus on practical tips and advice on fostering diversity and inclusion in early-stage companies.



Speakers

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Marketing

Content Marketing is Broken and Only Your M.O.M. Can Save You

09:45 AM 10:15 AM Lennox 3

Traditional content marketing focuses on educational value at the expense of product value, which is a broken and outdated way of thinking. We all need to sell a product, and our visitors all need a product to improve their lives, but we’re so afraid of being seen as salesy that somehow we got lost, and we forgot why our content even exists.

We need our M.O.M.s!
No, I’m not talking about your actual mom, mum, or mother. I’m talking about your Marketing Optimization Map. Your M.O.M. is your guide to exploring the nuances of optimized content marketing through a product-focused lens. In this session you’ll learn:

  • A context-to-content-to-conversion strategy for big content that converts
  • Data and lessons learned from my biggest ever content marketing experiment, and how those lessons have changed my approach to content.
  • How to use “choose your own adventure” navigational experiences to build behavioural profiles of your visitors
  • How to design interactive content that exposes your product to your visitors in a mutually beneficial way

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Engineering

A Modern Approach to Third-Party Embedded Widgets

10:20 AM 10:50 AM Lammermuir

Embeddable widgets have proliferated the web since JavaScript was born in the mid-nineties, and even before. Since the days of CGI counters, we have come a long way, with companies like Intercom and Stripe providing drop-in code to render components that provide rich and interactive experiences within customers’ existing sites.

At Tito, we have provided an embeddable widget since early on. When it came to rewriting it, we wanted to keep the things that made it great: a simple drop-in native-like web component that was easy to customise with CSS and integrate with JavaScript hooks. Our secondary goals were higher level. We wanted an easy to use codebase, and a widget that could be the primary code that we used on our own checkout pages. We also wanted to hook in to the modern ecosystem of JavaScript package managers, bundlers and modules.

This talk will explore the process of upgrading an older widget to a modern codebase and framework, some of the advantages to be gained, and some of the challenges faced.

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Culture

Fireside Chat: Des Traynor

10:20 AM 10:50 AM Lennox 1

Speakers

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Marketing

Blink & You’ll Miss It: The Ever-Changing Landscape of Paid Media

10:20 AM 10:50 AM Lennox 3

I don’t actually remember the last time I had a week in the office where something new didn’t happen within the paid media space and unless you live and breathe it, there will certainly be updates that you’ll miss.

In this highly actionable talk, I will walk you through some of the latest features and updates across the main paid media platforms. The deck will be packed full of inspiration and ideas that you can take back to the office and implement within your paid media campaigns.

Speakers

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Morning break

10:50 AM 11:35 AM

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Marketing
Q&A

Q&A: Oli Gardner

11:00 AM 11:15 AM Cromdale Hall

Speakers

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Engineering
Q&A

Q&A: Mike McQuaid

11:15 AM 11:30 AM Cromdale Hall

Speakers

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Engineering

What Should We Work On?

11:35 AM 12:05 PM Lammermuir

"What should we work on?" is probably the most consequential question you need to help your team and company answer. Should we focus on:

  • fixing bugs that are causing many support calls
  • building a strategic new feature
  • implementing a tactical solution that will help bring more customers
  • re-architecting systems and addressing technical debt
  • interviewing new engineers
  • onboarding new colleagues and improving documentation

As an engineer, you can influence that decision to ensure your team provides the best experience for your customers and the best opportunity for the business. Clearly mapping your work to the company's goals and success will give you the motivation and purpose needed to engage with and feel proud of your work. It will likely get you your next promotion too!

Let's discuss how you can make sure the work you do has the best impact by:

  • learning about your customers and business key performance metrics
  • better collaborating with other functions in the business
  • successfully communicating priorities, risks and tradeoffs

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Culture

Architect and Anthropologist: the two roles needed in your team to win in the workplace in the future

11:35 AM 12:05 PM Lennox 1

Kirsty will share how taking a design thinking approach to your workplace will help you win in the marketplace. Forget what you know and probably hate about old school HR and embrace product management with a people lens. The session will cover practical examples of how to find and keep the best people and enable them to become truly brilliant through remarkable leadership.

Speakers

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Marketing

The New Way Google Understands the World

11:35 AM 12:05 PM Lennox 3

People love Google for its ability to find and rank content on the web, but most people have no idea how everything works. The internet is changing as everything gets linked up and becomes ‘cross-device compatible’ and Google has to keep up. More and more searches, especially mobile searches, are for consumable media, as cord-cutters around the world ditch their cable subscriptions and physical media for on-demand access to TV, movies, games and music.

The rapid growth of all these things are forcing Google to index the world differently. They are now relying much more heavily on complex speech, language and translation APIs, as well as individual personalisation and machine learning to generate results. Where Google used to be able to index and surface web pages, now they can show results for concepts, ideas and media without websites, or tell you about these things using voice. Understanding how all these new technologies come together, will change how you think about a simple search query forever!

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Culture

The Dance of the Possible: A better way to understand how to work with ideas

12:10 PM 12:40 PM Lennox 1

You work with ideas, big and small, all day long — isn’t it time you learn the deep patterns that explain your successes and failures? This short and fun presentation, will share timeless patterns and entertaining insights that can help you, and your team, be more creative and productive all at the same time. From finding creative confidence, to reusing brilliant ideas from the past, you’ll be entertained as you’re challenged to think differently about (creative) thinking.



Speakers

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Marketing

Marketing in an AI World

12:10 PM 12:40 PM Lennox 3

The marketing landscape has become more complex, yet often resources remaining the same. In such an environment, many companies have turned to automation or algorithms and call it "AI". Yet smart companies are taking this a step further, leveraging full power of machine learning, computer vision and natural language processing to better connect with users and drive marketing KPIs. In this session, we translate the buzz around AI marketing to real world knowledge and actionable insights.

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Engineering

How to Survive the Single-Page App-ocalypse

12:10 PM 12:40 PM Lammermuir

At their best, Single Page Apps (SPAs) can rival and even exceed native mobile and desktop applications for value they provide to users. Modern browsers are incredibly capable, and open-source tools and frameworks promise to put slick web apps within reach of even the smallest teams. However, many product teams struggle to maintain and improve their single page apps. They can be slow, buggy, hard to use and resistant to change. This is bad for business. We'll explore how this happened and suggest some approaches product teams can take to shelter themselves from trouble and develop a healthy relationship with their apps.

Speakers

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Lunch break

12:40 PM 02:20 PM

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Book signing: Scott Berkun

01:00 PM 01:30 PM Cromdale Hall

Author of The Dance of the Possible: The Mostly Honest, Completely Irreverent Guide to Creativity

Speakers

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Engineering
Q&A

Q&A: Maria Gutierrez

01:00 PM 01:15 PM Cromdale Hall

Speakers

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Marketing
Q&A

Q&A: Rand Fishkin

01:15 PM 01:30 PM Cromdale Hall

Speakers

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Lunchtime Talks

A Brief History of Search

01:20 PM 01:45 PM Lennox 1

Speakers

Back

Book signing: Rand Fishkin

01:30 PM 02:00 PM Cromdale Hall

Author of Lost and Founder: A Painfully Honest Field Guide to the Startup World

Speakers

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Culture
Q&A

Q&A: Scott Berkun

01:30 PM 01:45 PM Cromdale Hall

Speakers

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Lunchtime Talks

How Turing and His Team Hacked Enigma

01:45 PM 02:10 PM Lennox 1

Dr Mark Baldwin, an expert on the Enigma machine and the history of cryptography, gives an overview of how Alan Turing and the Bletchley Park codebreakers cracked the Enigma code.

Speakers

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Culture
Q&A

Q&A: Check Warner

01:45 PM 02:00 PM Cromdale Hall

Speakers

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Culture

Making Remote Inclusive

02:20 PM 02:50 PM Lennox 1

The culture of work and the very nature of how we do business have evolved massively in the last few years. This session will dive into how remote working has changed our office culture, our team communication and the management approaches required. James hasn’t been office-based since 1999, so he’s plenty of experience to draw on – and will bring a selection of advice and examples from other firms too. A strategic conversation with tactical advice.

Speakers

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Marketing

How the Hell Do You Get More Leads?

02:20 PM 02:50 PM Lennox 3

It’s a multi-million dollar question. And despite all the fancy new tools marketers have at their disposal to measure and optimize, there is still never one clear-cut answer. Meagen Eisenberg, CMO at MongoDB and former VP Demand Gen at DocuSign, shares her playbook for optimizing the funnel at every stage and converting leads into real, paying customers. Some of the biggest takeaways from her talk include how marketing can provide support to sales to attract new customers, the importance of optimizing your web properties to reach more people, and the many ways in which you can generate leads on a tight budget.

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Engineering

Ethics, Software and Identity in the Age of Data

02:20 PM 02:50 PM Lammermuir

At its core, software is about people: how we interact, identify, and connect. Our relationship with it is personal, but the data defining that relationship is just...out there, often used against us by the technology which claims to solve our problems. Software is not neutral, because it is a reflection of the people creating it, often amplifying bias, prohibiting interaction, and violating privacy-- intentionally or otherwise. Consider this talk a primer on design ethics, what happens when we fail to have them, and the need for accountability and solid guidance when it comes to what we build.



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Engineering

Five Things I Wish I'd Known Sooner About Scaling Teams & Culture

02:55 PM 03:25 PM Lammermuir

In engineering we (rightly) talk a lot about how to scale our systems and our infrastructure. Yet some of our very hardest challenges come when scaling the people side of things. How do you survive your team doubling, tripling or perhaps even a 10x growth in a short period of time? What does it take to grow fast AND retain the bits of your culture as a team or organisation that made you great to begin with? How do you know when to change how you do things, without just cargo culting? Having scaled a number of teams at different speeds, Meri will talk through some of the inflection points you'll experience, how to navigate them, and reflect on all the things she wishes she'd known just a little bit earlier...

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Culture

“Things Are Getting Mental”: Let's Talk About Self-Care and Startups

02:55 PM 03:25 PM Lennox 1

We don’t like to talk about mental health as a society. It’s understandable, but it’s also risky, as mental health issues are far more prevalent than most of us realise. More than 70% of Britons, for example, were so stressed within the last 12 months they felt unable to cope. We also don’t like to talk about failure within the startup community. But again, with more than 90% of tech startups failing, it’s a reality that collides head on with mental health and general wellbeing.

My goal is to convince you that you and your team’s mental health is critical to your success, and share ideas about how you can address this in a safe, positive way that ultimately leads to better outcomes. Self-care isn’t optional, so lets stop treating it that way.

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Marketing

Digital marketing in a post-digital world: are you ready for what comes next?

02:55 PM 03:25 PM Lennox 3

Everything that you know about marketing and advertising is based on yesterday's rules. New technologies, changes in consumer behaviour, and the rise of intelligent personal assistants throw those rules out of the window. If we want our brands to survive the revolution, we need to change how we think, and to start preparing now. Jono explores how, why, and where we'll need to level up.

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Afternoon break

03:25 PM 04:10 PM

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Marketing
Q&A

Q&A: Meagen Eisenberg

03:30 PM 03:45 PM Cromdale Hall

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Book signing: Kirsty Hulse

03:40 PM 04:10 PM Cromdale Hall

Author of The Future is Freelance: Discovering the Power and Possibilities of Flexible Working

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Engineering
Q&A

Q&A: Meri Williams

03:45 PM 04:00 PM Cromdale Hall

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Keynote
Marketing

Why Nine out of Ten Marketing Launches Suck (and how to be the one that doesn't)

04:10 PM 04:55 PM Lennox 3

More than ever before, marketers are launching things — content, tools, resources, products — and being held responsible for how/whether they resonate with customers and earn the amplification required to perform. But this is hard. Really, really hard. Most of the projects that launch, fail. What separates the wheat from the chaff isn't just the quality of what's built, but the process behind it. In this presentation, Rand will present examples of dismal failures and skyrocketing successes, and dive into what separates the two. You'll learn how anyone can make a launch perform better, and benefit from the power of being "new."


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Parties

After-Party

05:30 PM 10:00 PM Street bar @ Assembly Rooms, George Street

To wrap up what's certain to be a fantastic couple of days, we'll be adjourning to the Assembly Rooms' excellent outdoor bar on George Street immediately once the curtain comes down on Thursday. The bar's open late, there are food trucks on-site, and we're right in front of one of the biggest venues at the Fringe. Can't beat that!